Our Story
Built in Sydney
for businesses like yours.
We started this company because we were tired of chasing invoices ourselves. Now we help hundreds of Australian businesses get paid on time.
How it started
The awkward email that started it all
Every small business owner knows the feeling. You've done the work, sent the invoice, and now you're waiting. A week goes by. Then two. You draft a polite reminder, delete it, rewrite it, and finally send something that sounds either too aggressive or too apologetic.
We built [ProductName] because we lived this problem. Running a small business in Sydney, we spent more time chasing payments than doing the actual work. So we built a robot to handle it.
Today, [ProductName] helps hundreds of Australian businesses get paid faster without damaging client relationships. The robot does the chasing. You keep the relationship.
Idea born
James writes his 500th "friendly reminder" email and decides enough is enough.
First prototype
A weekend hack project that connected to Xero and sent automated reminders.
Beta launch
50 Australian businesses join the beta. Average overdue rate drops 38%.
Public launch
850+ businesses onboarded. $2.4M recovered for clients. Growing fast.
Our Principles
What we believe
Four principles that guide every feature we build and every decision we make.
Australian-Owned
Built, hosted, and supported in Australia. Your data never leaves the country.
Relationships First
Getting paid shouldn't mean burning bridges. Our reminders are firm but fair.
Radically Transparent
No hidden fees, no surprise charges, no lock-in contracts. What you see is what you pay.
Small Business Champions
We are a small business too. We build features that solve real problems, not enterprise bloat.
The Team
Small but mighty
We're a tight-knit team based in Sydney. Every person here has run a small business, so we know exactly what it feels like to chase a late invoice at 10pm.
James Bennett
Founder and CEO
Former small business owner who spent too many evenings writing "friendly reminder" emails.
Sarah Reeves
Head of Product
Obsessed with making software that feels simple, even when the problem is complicated.
David Kim
Customer Success
Makes sure every customer gets set up right and stays happy. Replies fast, always.
Trust and Security
Proudly Australian
Your data is hosted on Australian servers, encrypted with 256-bit SSL, and governed by the Australian Privacy Act 1988. We're registered in New South Wales and comply with all relevant Australian consumer protection laws.
We chose to keep everything local because your financial data deserves the highest standard of care. No offshore processing, no third-country data transfers, no exceptions.
Australian-Owned
Sydney, NSW
256-bit Encryption
Bank-grade security
Privacy Act Compliant
Australian Privacy Act 1988
SOC 2 Compliant
Audited annually
I got sick of writing awkward follow-up emails at 10pm. So I built something to do it for me.
James Bennett
Founder and CEO
Join hundreds of Australian businesses getting paid faster
Let the robot take it from here. Your first 14 days are free.
No credit card required. Set up in under 5 minutes.